Today, a strong employer brand is seen as a critical way to attract, engage, and retain the best people.



And it is also extremely important in challenging times like the COVID-19 pandemic, when your (potential) candidates expect clear communication of your values and how you treat your employees.

Employer brand can be a crucial differentiator when attracting, hiring, and retaining new employees and has a long-lasting impact on your talent acquisition efforts. In fact, 94% of candidates are more likely to apply for a position listed by a company that actively manages its employer brand. And the stronger your branding, the better, as powerful branding leads to 50% more qualified applicants. That is why your employer branding strategy needs to be on point.

However, you should not just be focused on pulling key talent into your company, you need to have an equal focus on retaining the essential talent already within the four walls of your business.

In the changing conditions on the labor market due to COVID-19, your employer brand must be on point to positively impact how your future and current employees, as well as the public, perceive you.

Here are 10 best practices you can use to perfect your employer branding.

What’s in?

1. Get a clear vision of your organization’s purpose 

2. Have a great career page

3. Put your EVP to life with your employer brand

4. Let your company culture shine through your employer brand

5. Provide valuable content

6. Pay attention to employer reviews

7. Employ diverse channels to show your brand

8. Make your recruitment process reflect your employer brand

9. Learn from the best in class

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